Low resAt the Helm: Mr. Manikandan Dhanapal

With over 15 years of experience in infusing creativity to many corporates, Mr. Manikandan Dhanapal is currently steering FUNBUY BUSINESS CONSULTING PVT. LTD and bringing unique facets of innovation to every stage and strategy of businesses. His wide experience covers the lengths and breadths of different domains.

The various roles and responsibilities which he had played in his chequered career have given him insights, understanding and hands-on experience in handling multiple aspects of different levels of businesses. His rich corporate experience, coupled with his academic qualifications gives him the ability to transcend the rigors of mundane business consulting to the realms of creative business consulting.

The following few paragraphs provide a glimpse into his career and also showcase the abundance of experience he has gained which enables him to come up with fresh and novel concepts to be integrated with business strategies.

Being a serial entrepreneur himself, he began by designing and trading of calendars, key chains and diaries as a student. He studied at Little Japan in Kumbakonam, which was the central hub for activities related to printing and packaging as well as crackers. Mr. Manikandan Dhanapal also ran a printing unit in 2001 at Kumbakonam which catered to the requirements of several businesses and also the Government’s agricultural department.

Mr.Manikandan Dhanapal has academic qualifications in printing technology, e-publishing and quality control ISO 9000 and brings with him a vast industry experience in applying each of these in varied domains and verticals.

Some of the major roles and responsibilities which he has undertaken so far cover Marketing Communications, Below the Line Marketing, Creating Brand Visibility across all segments of the population, and Budgeting and Resource Management.

The various clients he has worked with across the different industries include Tata Indicom,  Airtel, Aircel and Virgin in the telecom sector, TATA Sky and Sun Direct in the DTH segment, Sony, Whirlpool and Samsung under the electronics sector, Big FM and Ahaa FM in the FM industry, ING and Bharati AXA in the Insurance sector, Aalu Mash and Nestle in the FMCG industry, Castrol and Shell in Petroleum, and Triumph, ETA, Novatium, Vibromech,  Amet cruise, EVP World Theme Park, Baby Bliss, funbuy.in, and Silkee in other miscellaneous segments.

He has also worked with Textech international as a Books and Magazine composer for International and National clients, as a Graphic Designer for International clients in Office Tiger, as a Senior Document Specialist in the Financial Print Vertical of Merrill, and as a Corporate Trainer in Digi Scape.

For these clients, Mr. Manikandan Dhanapal has managed events where he had developed a holistic approach to integrate marketing solutions by conducting promotions and events in order to captivate the attention of the target audience. Such an approach also entailed product training to local promoters, and dealers apart from planning, strategizing and implementing the entire range of marketing activities. He also been involved in handling operations and spearheaded innovative product launches, road shows, conferences, merchandising, and brand awareness and creation through activities in parks, beaches, festivals, malls etc.

Apart from experience in marketing solutions and activities, Mr. Manikandan Dhanapal also had an in depth exposure in business operations in terms of account handling, budgeting and finances, planning schedules, coordinating logistics, catering to vendor relationships, designing business plans, fostering relationships, developing unique business themes, and enabling client servicing.

 This copious exposure to a myriad of clients across various sectors equips Mr.Manikandan Dhanapal to customize strategies creatively to tailor to all the needs of his niche clientele.

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